Selected work
Websites and campaigns, built with care
A selection of website builds, search work, and advertising setups. Each one was shaped around a specific goal, from clean frontend structure to clear keyword planning and practical user flows.
Recent projects
Screen captures and short breakdowns of the goal behind each project, from site structure to campaign setup.
Website build
Business website structure
Clean frontend code and a clear page hierarchy, planned so visitors find services and contact details without friction.
Search visibility
Keyword planning for a service site
Keyword groups mapped to specific service pages, with page structure built around how those searches are actually phrased.
Paid ads
Campaign setup for a local service
Ad groups organized by intent, with landing pages matched to each offer so the path from click to inquiry stays clear.
Technical content
Technical guide for a software product
Long-form guidance structured around the questions a buyer or user actually asks, written to be accurate and easy to scan.
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